Thirty years ago, the famous founder of Jacques Lemans, Alfred Riedl, began thinking about perfecting and diversifying the practice of watch making. The elusive search for "the unique watch" began, but it was a difficult even if attainable goal to reach. Motivated by his dream and a multitude of talented individuals around him, a new timeless conception was born. Jacques Lemans is a youthful, attractive, classy, sporting, legendary, emotional, masterly, appealing, and sensual watch line. The idea of the multifaceted watch line was started in the Jacques Lemans production workshop. Now the large European headquarters is located in St. Veit an der Glan in the Carinthian Lake Distric in Austria. Jacques Lemans produces the finest watches in the world for the many tastes of the watch enthusiasts. From the mountains of Austria and Switzerland, Jacques Lemans prides itself on being on the front of watchmaking design and production. A great tribute to Jacques Lemans and a testament to its watches is its unique affiliation with Formula One to develop and distribute F1 watches throughout the world.