Rotary Watches

Rotary Watches Ltd. was founded at La Chaux-de-Fonds, Switzerland by Moise Dreyfuss in the year 1895. By the 1920s some members of the family, Georges and Sylvain Dreyfuss, began to import Rotary watches to Britain, which later became the company's most successful market. Rotary is still an independently owned family company, and currently Robert Dreyfuss, the great grandchild of Moise Dreyfuss, is its chairman. In 1940 Rotary became the official watch maker of the British Army. Timed as it was with the Second World War and the drafting of huge numbers of oung men into the army, the move placed a Rotary watch in nearly every household in Britain, leaving a huge memory of the brand in the UK. More recently in its history, Rotary Watches was elected as one of the UK's "superbrands" in 2006 and has since retained that title. The winged wheel of the Rotary logo was introduced in 1925 and has since undergone only insignificant changes in appearance. In addition to its traditional name, the company also produces watches under the more exclusive name of Dreyfuss & Co. Although Rotary is proud of their Swiss heritage, Rotary Watches' head office is now located in the UK, and they are mainly a British company. Rotary watches typically use either a quartz or automatic movement, and often feature what Rotary refer to as the "Dolphin Standard" (equivalent to at least ISO 2281), meaning they are water resistant and may be suitable for all-day swimming and diving. Rotary alone is the designer of "Revelation" design of a reversible watch, which features two distinct movements and faces, allowing the wearer to change style or easily change between two different time zones.