Porsche Design / Design by F.A. Porsche: The Porsche Design Studio was started in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, who is the grandson of the Porsche founder and designer of the Porsche 911. The design studio was relocated to Zell am See, Austria, in 1974. All of the Studio’s design work is distinguished by clarity and functionality of form, careful selection of materials, and high-quality workmanship that combines traditional craftsmanship with state-of-the-art technology. All of the Studio’s design work is distinguished by clarity and functionality of form, careful selection of materials, and high-quality workmanship that combines traditional craftsmanship with state-of-the-art technology. Porsche Design has been developing and producing chronographs since some early years, and has continued to push the limits in doing so. For this purpose, it hasn’t just reinvented tried-and-trusted technology; it has succeeded in continuing the art of watchmaking through innovative functions, unique materials, pure and exquisite design, and absolute perfection to the very last detail. So owning and wearing a Porsche Design watch will always be something special, just as producing such a watch is special too.