Oris was founded in the year 1904 by Paul Cattin and Georges Christian in Hölstein, Switzerland. Oris manufactured no-nonsense time pieces which were high quality and also affordable. With the introduction of quartz, as with many other Swiss watch manufacturers, Oris had difficulty finding its place in the watch market. Oris continued to focus on the manufacturing of mechanical watches. Oris has been able to hold onto its ability to create watches with unique mechanical features that distinguish it from those with electronics and quartz. Since the mid-1980s, Oris has systematically launched more mechanical watches with features like analog date pointers, automatic movements, mechanical chronographs, and analog world time display. Interestingly enough, despite the turbulent changes the watch industry has experienced, Oris has found itself doing what did in the early days, producing great value quality mechanical watches. In 2004, Oris celebrated its 100th birthday and is now going stronger than ever. Oris boasts many big names wearing an Oris such as Sean Penn, Harrison Ford, Gwyneth Paltrow, Nicolas Cage, and Meg Ryan. Oris is also an important sponsor of the BMW Williams Formula 1 team, helping them to grow their brand awareness, and expand internationally.